Isuzu previews new AT35 D-Max

Well, if it ain't broke… Isuzu collaborates with Arctic Trucks again on off-road pickup

By Matt Bird / Tuesday, August 31, 2021 / Loading comments

For a good few years now, the Isuzu D-Max AT35 has attracted something close to a cult following in the UK. No, seriously; the combination of the D-Max’s formidable reputation with the skillset of Arctic Trucks and has resulted in a very popular pick up. Need proof? Not only has Isuzu revealed a pre-production version of the new AT35 ahead of a full debut next year, but the old ones also keep their value like classic Porsches: this one is still £33,995 after more than 50,000 miles of use…

The new AT35 D-Max is follows the template laid out by the previous models. So, the chassis has been toughened up by Arctic Trucks (though it hasn’t been made clear exactly how just yet), Bilstein suspension has been fitted and a new 35-inch tyre with all-terrain wheel has been fitted. Isuzu reckons the modifications “offer confidence when driving off-road while the AT35 drives with a great deal of comfort and control.” Nobody inside will forget what they’re riding in, either, with Arctic Trucks-banded floor mats, headrests and sill covers. That’s in addition to the D-Max standard kit, which includes an eight-speaker stereo with subwoofer, dual-zone climate control, autonomous emergency braking, smartphone mirroring and an HDMI port. The AT35 keeps the standard D-Max’s five-year/125,000-mile warranty, too.

Isuzu UK MD William Brown said of the new car: We wanted to build upon the D-Max’s strengths to make a highly desirable and highly competent 4×4 pick-up and we are so pleased with the result. Through using Arctic Trucks’ impressive expertise alongside the D-Max’s impressive abilities the AT35 is truly an outstanding truck.”

With this pre-production car now on show at the Commercial Vehicle Show, Isuzu’s planned on sale date for the AT35 is February 14th, 2022. Yes, really. It’s because customers will “fall in love with the 4×4 capabilities of the AT35.” We did say it had a fond following…

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