M.A.D.E. will be a part of the Mahindra Global Design Network.
Mahindra has announced the setting up of the Mahindra Advanced Design Europe (M.A.D.E.) in the West Midlands, UK. It will be operational from July 1, 2021.
M.A.D.E. will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai and Pininfarina Design in Turin, Italy. The centre is being set up to strengthen the brand’s design capabilities across automotive, farm equipment and 2-wheeler sectors. It will play a role in all future automotive and mobility products including Born EV SUVs.
M.A.D.E. will also leverage the skills, experience and expertise of the designers from the Coventry region. It will also support the creation of skilled design roles, drawing from Coventry University, Royal College of Art and other design colleges in the UK and Europe.
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