Ford set a daring bar when it slapped a $41,669 base price on the new all-electric F-150 Lightning full-size pickup. That MSRP places the least expensive Lightning Pro model weirdly in line, price-wise, with an equivalent gas-fed, base-model, four-wheel-drive F-150 XL pickup. It doubled as a preemptive challenge to other makers of electric pickup trucks. Rivian’s stunning R1T, our 2022 MotorTrend Truck of the Year? That starts at $67,500, but it’s also smaller and aimed at luxury customers. So what about Chevrolet’s new Silverado EV, the Lightning’s (most) direct competitor?
It looks like Chevy is trying to clear Ford’s price hurdle, promising that the 2024 Silverado EV will start at $39,900—in WT trim with a smaller battery pack, with an undetermined amount of range. With destination charges estimated by GM at $1,695—the same as Ford charges to deliver its Lightnings—that price officially lands at $41,595. Do a little math, and that means the least expensive Silverado EV undercuts the least expensive Ford F-150 Lightning by $74. Clever, Chevy, clever.
But this isn’t the first Silverado EV that’ll go on sale. We’ll get a 400-mile “Work Truck” (WT) first, and we don’t have pricing info on that. Later on down the line, we’ll see the RST and First Edition models—ditto, no pricing info on those, either. The last variant to go on sale (for now) will be that smaller-battery WT version at $41,595. Because it’s not available at launch, and we don’t have pricing information on the trims that will be available first, it’s a little hard to determine what sort of value the first run of Silverado EVs will offer potential owners.
The cheapest WT model won’t be available until the fall of 2023, along with the more mainstream Silverado RST and RST First Edition trims. Pricing for those models, as well as the 400-mile Silverado EV WT beating them all to market, is forthcoming.
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