Sixt Adds Van & Truck Division Head to Management Board

An experienced and efficient expert, 43-year-old Marasch was a former board member of the Lidl trading company. He brings extensive expertise in both international expansion and in setting up sustainable logistics and supply chains.

Photo courtesy of Sixt.

Sixt is adding Daniel Marasch, the Van & Truck division and international expert, to its management board.

An experienced and efficient expert, 43-year-old Marasch was a former board member of the Lidl trading company. He brings extensive expertise in both international expansion and in setting up sustainable logistics and supply chains. At 25, Marasch was appointed sales manager of Lidl Ireland, climbing the career ladder to become CEO Lidl Italy and CEO Lidl Germany. Later on, as board member Countries International of Lidl, he was largely responsible for the development of strategically important foreign markets.

Sixt is responding to the increasing importance of the Van & Truck product sector and is tapping into new potential as part of its international growth strategy. The global mobility provider estimates that the commercial vehicle and truck rental market in the U.S. and Europe alone is worth more than $10 billion. By creating the new management division, Sixt is girding up for growth again. Making the most of synergies with the car rental business, the company is paving the way for substantial and profitable growth in this new management division.

In recent years, Sixt has recorded steady, profitable growth in the Van & Truck sector, and in the German-speaking world, it has established itself as one of the leading rental companies for vans and trucks under 7.5 tons. Sixt identifies huge potential in this sector in the upcoming years, and given the booming online business, expects a continued rise in demand for commercial vehicles to deliver parcels.

Sixt offers its logistics customers vehicles for this purpose with a high degree of flexibility. Depending on the period of use, a wide selection of brands can be hired flexibly at short notice from more than 800 Van & Truck stations worldwide.   

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