The Media Missed The Tesla Battery Day Message: The Oil Age Is Ending

Tesla moves incredibly fast, and we aren’t just talking about 0-60 times.

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Posted on EVANNEX on October 08, 2020 by Charles Morris

The Shanghai Gigafactory came on line in about a year—an unprecedented feat in the auto industry. The media, after years of ridiculing Elon Musk’s habit of setting overoptimistic goals, has reversed itself, and now expects instant gratification any time Tesla has an announcement to make. A new Terafactory in a few months, a fleet of Robotaxis before the end of the year? Could happen. So, a lot of folks didn’t know what to make of Elon Musk’s measured, conservative predictions at Tesla’s recent Battery Day presentation.  

“In three years…we can do a $25,000 car that will be basically on par [with], maybe slightly better than, a comparable gasoline car,” said the uncharacteristically cautious Musk. Three years? Slightly better? As one analyst put it, to be a “long-term investor” these days means looking ahead one year. This wasn’t the blockbuster news the masses were expecting, and TSLA stock got hammered (it recovered a few days later, as usual).

It may just be that Musk has matured, and adopted a new policy of under-promising and over-delivering. Another thing that’s going on here is that, as usual, our colleagues in the general-interest and financial media missed the real implications of Tesla’s news. How fortunate that we more tech-savvy EV journalists are here to enlighten them, and you, dear readers.

So, to sum up, the message of Battery Day in plain language: The Oil Age is ending.

And massive vertical integration is the order of the day. Tesla is talking about mining its own lithium (and, naturally, making production of the light white stuff more efficient, cheaper and greener). 

Every Tesla event has to have a bit of lagniappe, and this time around it was the Model S Plaid, which will be the highest-performance Model S ever. In fact, the tri-motor, all-wheel-drive sedan will be the quickest production car ever, with a 0-60 mph time of less than two seconds, as well as a 200 mph top speed, over 520 miles of range, and a starting price of $139,990. The super-Tesla isn’t at the top of the priority list, however—Musk confirmed that production is expected in “late 2021.”


This article originally appeared in Charged. Author: Charles Morris. Sources: Electrek, The Verge

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