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Citroen Boss Expects Rise In Post-Pandemic EV Demand

He argues that there are several key factors that will prove him right.

Vincent Cobee is Citroen’s executive vice president and he believes the post COVID-19 pandemic world will be a more EV-friendly world. He argues that between governments’ new incentive plans meant to boost the sales of EVs and buyers’ newfound environmental awareness, more of them will find homes in the near future.

It has to be said, though, that we’re still not in a post-pandemic world quite yet, as many areas are still struggling with hundreds or even thousands of newly infected people every day. And that’s just in the places that do a lot of testing, so we can’t say when Cobee’s prediction will come into play.

The Citroen boss talked about this expected trend on the sidelines of the new C4 launch. The model is also available as the fully-electric e-C4, which is expected to account for up to 10 percent of all new C4 sales in Europe.

He said:

“The last four months have seen a transformation of society and one of the ways out is the transformation of regulations, with a push towards low-carbon vehicles. So we are expecting that the unexpected could happen and I wouldn’t be surprised if the market share of EVs moves towards 20% very, very rapidly, especially with a car like the C4.”

And added that even though EVs are more expensive to buy, their running and maintenance costs over time should prove lower. He thinks that once buyers become more aware of this fact, the shift towards EVs will be even greater.

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New 2021 Citroën ë-C4 Offers 350 Km (217 Miles) Of WLTP Range

This is the first C-segment (compact) product created over the e-CMP platform.

Berline is the word the French use for sedans. What would you call the new ë-C4, a hatchback or a sedan? Citroën defines it according to the language its press releases are meant to. The English version defines it as a hatchback. The French text names it a “berline.” Whatever you call it, this is the first C-segment car built over the e-CMP platform.

Joking aside, we know “berline” became a word that defines almost any car in French, but its original meaning was related to the most famous three-box type of vehicles for sale. Perhaps the idea is to have something challenging to define correctly. It is worth remembering the Tesla Model S is considered as a sedan, even presenting a hatch.

With a wheelbase of 2.67 m (105.1 in), the compact ë-C4 is 4.36 m (171.7 in) long, 1.80 m (70.9 in), and has a 380 l (13.4 ft³). Despite its crossover looks, the ë-C4 is low: only 1.53 m (60.2 in) tall. That is only marginally taller than the former C4, which was 1.49 m (58.7 in) tall and precisely the same height as the C4 Cactus, which it replaces.



Being longer and lower than its e-CMP platform brothers – such as the Peugeot e-2008 and the Opel Mokka-e – it manages to get more range of the 50 kWh battery pack they all have probably by offering a lower air drag coefficient.

Instead of the 322 km (200 mi) of the Opel and 310 km (193 miles) of the Peugeot, the Citroën offers 350 km (217 mi), always under the WLTP cycle. When you compare the metric system numbers, that is an 8 percent improvement over the Mokka-e and 11.4 percent over the e-2008. Remember, we are talking about a larger vehicle.



The battery pack is not the only thing these three EVs share. They also have the same 100 kW (134 hp) motor and the same governed top speed of 150 km/h (93 mph). Think about them as three different packages for the same filling. Pricing will probably define which one will make most fillings leave the shelves, but the ë-C4 has a very good shot with its more extended range and crossover-like style.

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New 2021 Citroen C4: all-electric e-C4 joins petrol and diesel options

The new-look Citroen C4 abandons its hatchback roots for an SUV-like look, while an all-electric e-C4 joins petrol and diesel powertrains in the line-up


This is the all-new Citroen C4, the first model from Citroen to be offered with the choice of a diesel or petrol powertrain as well as a fully electric option, which will be badged e-C4.  

With the regular hatchback market suffering in the wake of the SUV boom, Citroen has taken a different approach with its new C4. As revealed by Auto Express earlier in the year, the VW Golf and Ford Focus rival has morphed into a crossover.

  • Best small SUVs and crossovers on sale 2020

Speaking to Auto Express, Citroen’s CEO Vincent Cobée told us how the segment needed reinventing. “I would agree that the C-segment has been a fairly traditional sector and is probably right for changes,” Cobée explained. “One [idea] is to find the proper balance between affordability, versatility and comfort, better access, and better visibility, as there’s probably also a need for more spice in the style.”

The new C4 borrows styling cues from the larger C5 Aircross SUV as well as the 19_19 concept that was revealed as a preview of the future of Citroen design. Its influence can be seen in the head and tail-light design of the new C4. The images also reveal both petrol and electric versions of the C4, and clearly show that whichever powertrain buyers choose, the look of the crossover will be identical, with the exception of blue detailing on the badges of the e-C4.

It measures 4,360 mm long, 1,800 mm wide, 1,525 mm high, making it noticeably larger than a VW Golf. Citroen claims boot capacity of 380 litres across every model, while wheel sizes range from 16 to 18 inches in diameter. 

The cabin is a more gentle redesign of what we can see in today’s C4 Cactus. A new 10-inch digital dashboard and instrument binnacle are obvious, while a redesigned centre console also appears. Wireless smartphone charging as well as Apple CarPlay and Android Auto connectivity are also included.

Citroen also claims there are 16 storage compartments dotted throughout the cabin that add up to 39 litres of additional storage.

Citroen C4 and e-C4 engines and powertrains 

The C4 and e-C4 has launched with a total of three petrol, one diesel and one electric powertrain options. However, not all are likely to be made available to UK buyers. 

Petrol options include Citroen’s PureTech 1.2-litre three-cylinder engine in three states of tune: 99, 128 or 153bhp. All models will be front-wheel drive, while the more powerful versions will be offered with an eight-speed automatic gearbox. The only diesel option will be a 101bhp 1.5 litre, which can be had with a six-speed manual or eight-speed automatic.

The e-C4 makes use of a 50kWh battery that will power an electric motor, developing 135bhp, on the front axle. Citroen claims the e-C4 can cover 0-62mph in 9.7 seconds, hit a top speed of 93mph and cover 217 miles on a single charge. Using a 100kW fast charging station will replenish the battery to 80 per cent in 30 minutes, while a domestic 7kW wallbox charger takes a little over seven hours. 

One thing Citroen has confirmed is that all C4s will have the firm’s new progressive hydraulic suspension set-up. The car’s springs and shock absorbers work with hydraulic compression and rebound stops, which are designed to gradually slow body movement over bumps and potholes. 

Sales of the new C4 will begin in January, with prices likely to start from around £19,000. The e-C4 should come in at less than £30,000 once the Government’s plug-in car grant has been taken into account.

Click below to see more pictures of the best crossovers and SUVs on sale…


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